What is SendPulse? How to Use SendPulse for Marketing?

If you're looking for a simple and reliable service to send email campaigns, then SendPulse is the best solution because it's possible not only to send marketing and transactional emails but also web pushes and SMS.

SendPulse Features

Let's take a look at the main features of this service.

Due to the service's functions listed below, creating an email campaign in SendPulse takes just a couple of minutes.

Segmentation

Segmentation means dividing your email list into different groups according to gender, current residence, date of the subscription, and others. With segmentation, you can send more relevant emails to subscribers; for example, to people who live in a cold region you can send an email offer for warm sweaters, or to people in warmer locations you can send email offers for t-shirts.

Personalization

SendPulse allows you to automatically customize your emails with recipients' names or other information you have about your subscribers. To draw attention to your email, you can write the subscriber's name in the subject line, such as, "Happy Birthday Jack – Surprise Inside!", "Hey Lindsay, Welcome to the webinar!" and so on. As a matter of fact, personalizing a subject line provides a significant increase in open rates.

Simple email builder and ready-made email templates

SendPulse's drag-and-drop email builder gives you full control to customize the layout of email templates. There is also the possibility to use many ready-made designs for email templates. With so many choices and simple customization, creating emails is simpler than ever. In the email templates gallery, you can browse these categories: "holiday," "eCommerce," "travel," "restaurant," "business," "health care," "education," and "other."

Sending an automated series of emails

This function is useful for trigger-based email campaigns. In SendPulse you can set the automated sending of two, three, four, or even more emails. With this function, you can easily send a welcome series of emails when a new subscriber joins your email list. You can also set a schedule for sending emails for different conditions, such as when a subscriber clicks a particular link in your previous email campaign.

An artificial intelligence system guarantees the highest open rate of any mailing

A fundamental technology of the SendPulse service is an artificial intelligence system that guarantees a high open-rate of every email. Here is an example of its efficiency: An average email open rate is about 15 percent. Using SendPulse it's possible to get an email open rate of up to 70 percent. The technology allows the system to gather information about subscribers. It includes data like the time of opening emails, user communication preference, time zone, content, layout, product purchases, and others. On the basis of this combined data, the system determines the best time and the best channel to contact each subscriber.

Statistics and analytics

Every email statistics report is the opportunity to improve your next email campaign. In SendPulse you will have the opportunity to analyze a wide range of metrics and user activities. Here is just one part of such a report:



It includes the main metrics, such as open rate and click-through rate. You will also check the number of emails marked as spam and unsubscribed users. Furthermore, you'll see the number of emails in each separate country. The report also records a click map that shows how many links in your email were clicked by subscribers. This gives you an understanding of what subscribers liked the most in your email.

Mobile App

There is a mobile application for such situations when you're far from your computer and need to send mailings or check the results of a previous email campaign. In the mobile app, you can create emails using the templates and schedule their sending.

Availability to integrate the email service in CRM and CMS

SendPulse provides a reliable SMTP server that gives you an opportunity to integrate the email service into your CMS and CRM and to send emails to your clients from your own online system. You'll find in your account detailed API documentation and the personal settings you need.

SendPulse allows sending web push and SMS

To multiply the effect of your email campaign you can use web pushes and SMS. The visibility of SendPulse's web pushes is around 90 percent, and they can be displayed practically on all main platforms (Google Chrome, Safari, and Firefox). Web push notifications can inform your subscribers about sales, events, and webinars. This is how it is displayed on the screen of a laptop:



In SendPulse, you can send SMS messages internationally on 800 networks in over 200 countries. The function of personalization gives you the opportunity to add the names of the recipients in every message. You can set the preferences in such a way that after all your email campaigns, the system will automatically send a push notification and an SMS.

Free plans are available

It'd be useful to finish this article by covering what plans you can start within SendPulse.

If you want to test the service, there is no need to pay immediately for services. Start your email marketing with a free account and estimate the realization of all functions. The following free plans are available:

• If your email list consists of fewer than 2,500 subscribers, you can send up to 15,000 emails per month for free.
• In the SMTP service, the first 12,000 emails are free.
• SendPulse's web push notifications are totally free.

If you have more than 2,500 subscribers, you can choose from some of the following paid plans:

• Payment for monthly subscription lets you select the number of subscribers and emails you need. It starts at $9.85.
• Payment for every mailing you send. It starts from $32.00 for 10,000 emails.

Let's conclude with what makes this service attractive for marketers: functionality, deliverability, and of course, price. Find the full range of SendPulse services on the website www.sendpulse.com.